BOLD Founded in 2010, BOLDhas redefined skating with its innovative designs and professional approach. Starting in Iran, we’ve grown into a global brand trusted by athletes, hobbyists, and professional skaters alike.
At SFLY, our mission is to deliver high-quality skates that combine performance, comfort, and style. Using advanced materials and cutting-edge technology, we create products tailored to skaters of all skill levels. From speed skates for professionals to comfort-focused models for beginners, our designs prioritize durability, precision, and user satisfaction.
We are committed to fostering a vibrant skating community through exceptional products and active support for skaters worldwide.
BOLD—where passion meets performance.